Have you ever wondered why when you go into a gym to get a new membership, you end up taking a grand tour like it’s Buckingham Palace?!
The reason is this – gyms and fitness clubs understand the art of consultative selling. (Not that they all do well at it, but the good ones blow you away with their service!)
Anytime you make a big purchase (over $500 or an amount that you wouldn’t offer up without a moment of pause), it’s important that you know the value of what you’re purchasing. Since most gym memberships are above what most people usually spend, and it’s an expenditure that goes beyond our basic needs, without knowing the benefits of joining in advance, you are less likely to invest in the membership.
That’s why the try before you buy concept takes place in purchases that aren’t part of our daily purchasing practice.
In today’s video, I explain in further detail the differences between consultative selling and marketing, and when to use what strategy and why. Because not all purchases are the same, especially when it comes to how they’re being sold.
When was the last time someone sold you on the value of something before you bought it?
I’d love to hear from you!
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Thanks so much for reading, watching and sharing your creative thoughts here. You rock!
Much love and freedom,
Meg xo