It comes down to passion, that’s all.
If you’re not passionate about what you’re selling, you’re dead in the water.
Every time I sell something (coaching programs, software, ad sales, sponsorship, composers, nutrition products, shoes – yup sold those too), I have to care about it.
I have to believe with every bone in my body that this product or service is the bomb and if I’m in front of the right customer, without it, they’re crazy not to buy.
But I don’t sell by being pushy.
I sell with my undying LOVE for what I’m selling.
My belief is so HIGH, that people feel the energy from just talking to me and they’re PUMPED to buy what I have.
And that’s how you should feel, whenever you ask someone for money.
Because selling isn’t about the product or service being the greatest on the market (however, if you’re lucky it might be). Selling is about YOU the seller, knowing deep down that this product or service will change someone’s life in some way.
So how do you change someone’s life with shoes or software or a service that’s intangible?
You need to go deeper into the story of it.
You need to know the story of what you’re selling and WHY this company, product or service came into being. Why there’s a need in the marketplace for it. Its value. Its benefits. Its differentiating factor. Its WOW factor. How it will HELP your customer. How it solves one of their biggest problems.
When I sold print advertising (back in the day, when publishing companies were rolling in the dough), I had to inspire a small business owner of a tiny animation company to spend $5,000 on something that MIGHT bring him business, that MIGHT make the phone ring for him.
And want to know something?
That ad may or may not have brought him business, but it got his company in front of his potential buyers. He cared about his business enough to spend money on it, which encouraged him to HUSTLE harder. That’s why he came back and advertised with me, over and over again. Because he saw the VALUE in what I was selling.
He bought that ad space monthly because he BELIEVED that it could change his business, and his accountability to his business rose when he spent money on those ads because it forced him to ramp up his own selling game.
So if you’re going to sell something, you’ve got to BELIEVE.
Believe in the value of what you’re selling, believe in the story behind the product or service.
And this can’t be fake belief.
To have belief at this level, you need to have proof for yourself and the potential buyer that it’s valuable. That it’s going to do what you say it’s going to do. Because otherwise you’ll feel like a scam artist.
So let’s recap. It comes down to THIS…
When you have MORE BELIEF than the other person, you’ll inspire.
When you have belief that EXCITES, you’ll persuade.
When you have belief, you’ll build TRUST.
When you have belief, YOU’LL MAKE THEM BELIEVE.
And when they believe, THEY WILL BUY.
EVERY SINGLE TIME.
Lots of love,
Meg